Apple Inc. will sell the newly unveiled tablet-style iPad starting at $499, a price tag far below the $1,000 that some analysts were expecting. The iPad, which is larger in size but similar in design to Apple's popular iPhone, was billed by CEO Steve Jobs on Wednesday as "so much more intimate than a laptop and so much more capable than a smart phone."
Jobs, 54, a pancreatic cancer survivor who got a liver transplant during a 5 1/2-month medical leave last year, looked thin as he introduced the highly anticipated gadget, though he seemed to have more energy than he did at Apple's last event in September.
The iPad has a 9.7-inch touch screen, is a half-inch thick, weighs 1.5 pounds and comes with 16, 32 or 64 gigabytes of flash memory storage. It comes with Wi-Fi and Bluetooth connectivity built in. Jobs said the device has a battery that lasts 10 hours and can sit for a month on standby without needing a charge.
The basic iPad models will cost $499, $599 and $699, depending on the storage size, when it comes out worldwide in March.
Like iPods and the iPhone, the iPad can sync with Apple's Macintosh and Microsoft's Windows computers. Jobs said the iPad will also be better for playing games and watching video than either a laptop or a smart phone. Software coming with the iPad includes a calendar, maps, a video player and iPod software for playing music. All seem to have been slightly redesigned to take advantage of the iPad's bigger screen.
Tablet computers have existed for a decade, with little success. Jobs acknowledged Apple will have to work to convince consumers who already have smart phones and laptops that they need this gadget.
"In order to really create a new category of devices, those devices are going to have to be far better at doing some key tasks," Jobs said. "We think we've got the goods. We think we've done it."
Applications designed for the iPhone can run on the iPad. Apple is also releasing updated tools for software developers to help them build iPhone and iPad programs.
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